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Sam Desalu, Celebrity Stylist, and Cedric Idudu of Afrika Fifty6 popped into Goldgenie’s London office during the week to have a look at our collections, including our 24ct Gold renditions of the iPhone 6. Sam, who had just flown over from Los Angeles has worked with several stars from Hollywood and the music industry such as Tyrese Gibson and Jamie Fox. Himself and his business partner Cedric Idudu, a consultant who has worked to raise funds for numerous charities such as the Hosea Feed the Hungry, The Nature Conservancy, & Meals on Wheels Association of America, recently co-founded Afrika Fifty6.
Afrika Fifty6 is a non-profit organization that fuses together fashion, art and music to promote awareness and bring better living conditions to the children of Africa. With a mission to improve the lives of people in all 56 countries in Africa, the social entrepreneurs behind the organisation organise fundraising events and collaborate with artists and designers to sell products through their online boutique. The primary aim of Afrika Fifty6 is to provide impoverished areas in Africa with the day to day essentials for a healthier lifestyle and raise awareness through the mediums of art, fashion, and music. Read more about the initiative here.
Goldgenie founder Laban Roomes, who was delighted to meet these charming and inspiring young men, said, “I admire their enterprising spirit and it is even more admirable that these two men, who have so far enjoyed great success in their young careers in fashion and business have the initiative and drive to give something back. They are a true inspiration and I wish them every success with Afrika Fifty6 as it is sure to have such a positive effect on thousands of lives in Africa.”
The pair are in town to raise awareness of their organisation at London Fashion Week and of course Desalu will be attending the shows and showrooms, keeping an eye out for his clients. They were impressed with our 24ct Gold iPhone 6 rendition and placed a pre-order on behalf of a rather famous Hollywood star. We wish Sam and Cedric a wonderful stay in London and hope to see them again soon!
Sam Desalu, Laban Roomes and Cedric Idudu
Tyrese Gibson and his Goldgenie iPhone, sourced by Sam Desalu
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