Emporium opened by Goldgenie founder Laban Roomes

Local entrepreneur and Dragons’ Den winner, Laban Roomes, opened  Enfield’s new Pop Up Emporium in Savoy Parade, Southbury Road, North London. Laban won investment for his gold customization business, Goldgenie, from James Caan on Dragons Den. Since then he has achieved notable success and has designed gold-plated luxury items for Sir Elton John, David Beckham and Denzel Washington to name just a few of hi celebrity clients.

 Laban said: “This is where it all begins for every business. A lot of people forget that this is how Lord Sugar started out, a man now worth £800million.

 

“Nobody likes to see an empty shop window and now these businesses will get the chance to show everyone their amazing products.”

One of the traders who have latched onto the opportunity is Kassandra Wright, who launched her business Natural Unity three months ago.

She said: “My business offers natural skincare products that are without chemicals. Having something like this is a great chance for me to promote my business and give other budding entrepreneurs a chance to showcase their businesses.”

Executive des Johnson said: “We are delighted to be involved in this exciting new scheme – which is an excellent opportunity for young business owners to test trade their products, but it’s also something different for Enfield’s shoppers who will be curious to see what’s on offer in the Pop Up Emporium and it also encourages them to this particular corner of Enfield Town and to the surrounding retailers as well.

“We will also be holding some one off special activities, demonstrations and events in the shop too – which will draw in visitors who wouldn’t necessarily have called in otherwise.”