2016 — Conception of the LERONZA Name and Logo

In 2016, founder Laban Edward Roomes conceived the name LERONZA and personally created its original logo design. The brand was envisioned as a future-forward luxury identity, distinct from Goldgenie yet born from the same commitment to elegance, refinement, and bespoke craftsmanship.

Although the name and logo were created in 2016, LERONZA® remained in development as a long-term brand concept until the appropriate time to formalise its global protection. This milestone was reached in 2025, when the LERONZA® trademark was officially registered across the United Arab Emirates, the European Community, and the United Kingdom, with additional jurisdictions currently pending.

Today, LERONZA® stands as a fully protected luxury brand and forms part of Goldgenie’s expanding global brand portfolio. Its official digital presence is anchored at Leronza.ae, the recognised home of the LERONZA® brand.

For the full origin story of the LERONZA trademark, read the detailed blog here:
https://www.goldgenie.com/blog/the-origin-of-the-leronza-trademark-2016/