Goldgenie's core business is centered on the bespoke luxury customization market, specializing in applying 24-karat gold, rose gold, platinum, and diamond finishes to high-value consumer items and gifts. 1 Founded in 1995 and headquartered in Dubai, the company gained global recognition after appearing on the BBC show Dragon's Den and for pioneering the world's first gold-plated iPhone in 2007. 2 Their offerings include custom-finished luxury technology like iPhones, MacBooks, and watches, as well as exclusive items such as gold-plated roses and corporate gifts, all backed by a lifetime warranty on the finish. 3 Furthermore, Goldgenie generates revenue by selling various business opportunities, including their GPRO 900 plating system for individuals to offer local customization services and International Master Franchises to expand their brand and supply chain globally, leveraging their established reputation among celebrities, royalty, and high-net-worth individuals. 4