Goldgenie® Company History

Since its founding in London in 1995 by entrepreneur Laban Roomes, Goldgenie® has transformed from a small plating studio into an internationally recognised luxury brand. From appearing on BBC Dragons’ Den to working with royalty, celebrities, and global corporations, our journey has been one of creativity, craftsmanship, and excellence.

Our Beginnings

Goldgenie began with a single vision — to redefine gifting through the timeless beauty of genuine 24K gold. The first major breakthrough came when the company’s innovative mobile phone customisation caught the attention of high-profile clients, leading to global demand.

Milestones of Success

    • 1995: Goldgenie founded in London, UK.
    • 2007: Gained international fame after BBC Dragons’ Den appearance.
    • 2010–2015: Expanded luxury customisation services worldwide.
    • 2016: Established flagship studio in Dubai, UAE.
    • 2020–Present: Launched exclusive ranges of 24K gold iPhones, Watches & MacBooks, and expanded into franchise and global distribution.

Our Legacy

Today, Goldgenie® stands as the world’s leading name in 24K gold customisation — offering a range of bespoke gifts and luxury products that blend technology with timeless artistry. Every creation reflects decades of experience, innovation, and the pursuit of perfection.

Goldgenie® – From Vision to Global Luxury Legacy.

2023 Goldgenie re locate

2023 – Goldgenie Re-locate

Goldgenie celebrated moving into its new luxury offices today, marking its global expansion by introducing a Master Franchise opportunity for

Goldgenie accept Bitcoin

2019 – Goldgenie accept Bitcoin

Goldgenie start accepting Crypto such as Bitcoin, Litecoin, Ethereum and other cryptocurrencies listed on Coinbase and start seeing that customers

Gold Barber Chair

2017 – Gold Barber Chair

Famed Black British artist Faisal Abdu’Allah commissions Goldgenie to create a Gold Barber Chair which goes on display as a

P Diddy 24k Gold iPhone 2

2014 – P Diddy Gold iPhone

Goldgenie create the King Coombes limited edition 1/1 Gold iPhone for business and music icon P Diddy and gets delivered

The Gold iMac

2012 – The Gold iMac

Goldgenie become the first company to successfully 24k Gold plate the Apple iMac and sell their first batch to an

25th Anniversary Nintendo Wii Console embellished in 24k Gold

2010 – Gold Nintendo Wii

Goldgenie partner with Nintendo and create a customised 25th anniversary edition 24k Gold Nintendo Wii, which becomes the most sought

Elton John signed his name to “Starburst iPod range” created by Laban Roomes to raise money for EJAF charity

2008 – Elton John

Goldgenie are contacted by Elton John’s team asking for donations towards their famous ‘White tie and Tiara’ ball. Goldgenie donate

Laban Roomes and James Caan at 100 richest Asians ball

2007 – Dragons Den BBC

After turning down the opportunity of appearing on the hit BBC T.V show Dragons Den two times before, Laban, against

Margo Laban and DJ Talent

2007 – Gold Trip

Celador entertainment originally formed in 1981 as a UK independent television production company responsible and best known for producing “Who

The Goldgenie History

The GPRO 900, as invested in on The Dragons’ Den show, is a portable gold plating system. It empowers users to kickstart a profitable business as a Goldgenie Certified Professional,

Goldgenie Re-locate

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history

Our approach to precious metals and gold purity is consistent with guidelines from the World Gold Council, reflecting over 30 years of expertise in luxury gold customisation.

From a modest London workshop to our prestigious Dubai showroom, Goldgenie’s three-decade journey reflects true craftsmanship and innovation. Our evolution from the first 24K Gold iPhones to a full portfolio of Luxury Gold Gifts has shaped us into a world-recognised luxury brand, supported by our elite Gold Plating Services.