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Goldgenie® Company History
Since its founding in London in 1995 by entrepreneur Laban Roomes, Goldgenie® has transformed from a small plating studio into an internationally recognised luxury brand. From appearing on BBC Dragons’ Den to working with royalty, celebrities, and global corporations, our journey has been one of creativity, craftsmanship, and excellence.
Our Beginnings
Goldgenie began with a single vision — to redefine gifting through the timeless beauty of genuine 24K gold. The first major breakthrough came when the company’s innovative mobile phone customisation caught the attention of high-profile clients, leading to global demand.
Milestones of Success
- 1995: Goldgenie founded in London, UK.
- 2007: Gained international fame after BBC Dragons’ Den appearance.
- 2010–2015: Expanded luxury customisation services worldwide.
- 2016: Established flagship studio in Dubai, UAE.
- 2020–Present: Launched exclusive ranges of 24K gold iPhones, Watches & MacBooks, and expanded into franchise and global distribution.
Our Legacy
Today, Goldgenie® stands as the world’s leading name in 24K gold customisation — offering a range of bespoke gifts and luxury products that blend technology with timeless artistry. Every creation reflects decades of experience, innovation, and the pursuit of perfection.
Goldgenie® – From Vision to Global Luxury Legacy.

2025 – Goldgenie Product Brochure
Download here

2024 – Goldgenie Product Brochure
Download here.

2023 – Goldgenie Re-locate
Goldgenie celebrated moving into its new luxury offices today, marking its global expansion by introducing a Master Franchise opportunity for

2022 – Goldgenie NFT Collectibles
Goldgenie launched its own unique range of NFT collectibles with unlockable content. Our initial launch of NFT Collectibles includes unique

2021 – The Wonderful World Of Gold
This new Channel 5 three-part Documentary explains the origins and many applications of the world’s oldest commodity and means of

2020 – Work from home business
By popular demand and in response to the COVID 19 epidemic, Goldgenie launches an affordable work from home gold plating

2019 – Goldgenie Launch the iPhone 11 Pro and Pro Max
The 24k Gold iPhone 11 Pro and Max models are the most anticipated Apple product to date and becomes Goldgenie’s

2019 – Goldgenie accept Bitcoin
Goldgenie start accepting Crypto such as Bitcoin, Litecoin, Ethereum and other cryptocurrencies listed on Coinbase and start seeing that customers
2018 – Solid Gold ICON iPhone Range
ICON XS Range Goldgenie launches the Solid 18k Gold ICON iPhone XS range – which has a solid gold back

2018 – Mashable – Worlds largest Tech Blogsite visits Goldgenie
Mashable visit Goldgenie on the launch of the new iPhone to see just how we do it, that is, embellish

2017 – How’d you Get So Rich – Channel 4
Hosted by Katherine Ryan the program explores what the ‘Rich’ buy and How’d they get so Rich, they visit Goldgenie

2017 – Gold Barber Chair
Famed Black British artist Faisal Abdu’Allah commissions Goldgenie to create a Gold Barber Chair which goes on display as a

2017 – Worlds most expensive presents – Channel 4
Goldgenie feature on worlds most expensive presents Your browser does not support the video tag. We open our doors again

2016 — Conception of the LERONZA Name and Logo
In 2016, founder Laban Edward Roomes conceived the name LERONZA and personally created its original logo design. The brand was

2016 – Goldgenie Retail store Dubai
Your browser does not support the video tag.Goldgenie Dubai shop Goldgenie open their new retail store in Dubai and launch

2016 – The Gadget Show – Channel 5
Goldgenie open their doors to the Gadget showing them the services we offer from gold plating usb sticks and mobile

2015 – How the other half live – Channel 5 Feature
Husband and wife chat show host team Eamonn Holmes and Ruth Langsford, come to Goldgenie headquarters in London to see

2015 – Oscars party invite
The ultimate highlight of 2015. Goldgenie are invited to attend the pre-Oscars party in Los Angeles to present 24k Gold

2015 – Worlds most expensive Racing Bike
Goldgenie create “The world’s most expensive racing bike” embellished in pure 24k gold. The bike eventually sells for £250,000 purchased

2015 – First Apple watch launches
Goldgenie quickly creates the worlds first 24k Gold Apple watch, celebrities such as Kanye West and Beyonce are spotted wearing

2014 – Trademark office video featuring Goldgenie
Goldgenie founder Laban Roomes is approached by the U.K Trademark and Patent office to help create a government backed national

2014 – P Diddy Gold iPhone
Goldgenie create the King Coombes limited edition 1/1 Gold iPhone for business and music icon P Diddy and gets delivered

2014 – Chris Brown Gold iPhone
Chris Brown takes delivery of his new customised Goldgenie 24k Gold iPhone and proudly presents to the cameras, the superstar

2014 – Tyrese Gibson 24k Gold iPhone – Fast and Furious!
Fast and Furious star Tyrese Gibson takes delivery of his new 24k Gold iPhone from Goldgenie and says a big

2014 – Goldgenie Launch 24k Gold e-Shisha at Annabel’s Night Club
Goldgenie are commissioned to 24k Gold plate range of bespoke e-Shisha’s at £100 million pound London night club Annabels, home

2014 – Goldgenie sponsor Power Boat racing
Goldgenie sponsor Erik Stark who races in the F1H20 Powerboat Championship in Qatar. Sponsoring the race opens new doors for

2013 – Gold BlackBerry Porsche design launch
Goldgenie launch several limited edition versions of the 24k Gold BlackBerry Porsche design phone which sells all over the world

2013 – Goldgenie Launch solid Gold Superstar iPhone – Worlds first solid Gold iPhone
Made from solid gold, Goldgenie launch the ground-breaking ‘Superstar’ iPhone

2013 – British Entrepreneur Awards
Goldgenie founder Laban Roomes is awarded the Great British entrepreneur awards by five times Olympic Gold medallist Steven Geoffrey Redgrave CBE i

2013 – Goldgenie launch in America
Goldgenie launch their luxury gifts brand in Boca Raton Florida and get the attention of multi-media giants corporation Viacom. Their

2012 – The Gold iMac
Goldgenie become the first company to successfully 24k Gold plate the Apple iMac and sell their first batch to an

2012 – James Bond 50th Anniversary Golden Gun
James Bond Gold Gun – 24k Gold Walther PPK David Giammarco, Daniel Craig, with Hilary Saltzman and Steven Saltzman photographed

2012 – Gold iPad and iPhone launch in Selfridges
Goldgenie launches their new 24k Gold customised iPad in Selfridges with Apple reseller Square group after restructuring the business and

2011 – Victoria Beckham Gold iPhone
Victoria Beckham is snapped out and about with a Goldgenie 24k Gold iPhone by the Daily Mail, causing phone lines

2011 – Steve Jobs Limited edition iPhone
After the sad passing of Apple founder Steve Jobs, Goldgenie create a limited edition Gold iPhone 4 numbered 1 to

2011 – £2 million Royal iPhone collection
Wedding bells ring again in the Royal family and Goldgenie create a commemorative collection of solid gold and diamond iPhones

2011 – Laban buys shares back from investor James Caan
Goldgenie founder Laban Roomes buys his shares back from James Caan after months of negotiations. James Caan, understandably, not pleased

2010 – Gold Nintendo Wii
Goldgenie partner with Nintendo and create a customised 25th anniversary edition 24k Gold Nintendo Wii, which becomes the most sought

2010 – Goldgenie sponsor X Factor final
December 12th 2010 Goldgenie appear in each commercial break during he X Factor finals. Goldgenie sponsor all the winning luxury

2010 – Goldgenie and Hello Kitty in Selfridges
Goldgenie are approached by Hello Kitty to run U.K license to have their brand on Apple products. Goldgenie then create

2010 – Gold iPod launch in Harrods
Goldgenie create a limited-edition range of 24k Gold plated iPods for the Bobby Moore foundation in Harrods with the then

2010 – Usain Bolt Gold iPod
Goldgenie are approached by Usain Bolts management and partner to design and customise a limited edition of 500 x 24k

2009 – Frank Lampard Gold iPod launch in Harrods
Goldgenie launches a range of Gold iPods for football legend Frank Lampard specifically to raise funds for the Teenage Cancer

2008 – David Beckham Gold iPod
David Beckham has his 100th English Cap and is given a 24k Gold iPod customised by Goldgenie and Micro Anvika

2008 – Elton John
Goldgenie are contacted by Elton John’s team asking for donations towards their famous ‘White tie and Tiara’ ball. Goldgenie donate

2008 – Goldgenie sponsor prestigious Apple awards
Image of Laban holding award with London Apple head office team, Richard West, Ingrid Kirschner and Georgina Dias As a

2007 – Dragons Den BBC
After turning down the opportunity of appearing on the hit BBC T.V show Dragons Den two times before, Laban, against

2007 – Gold Trip
Celador entertainment originally formed in 1981 as a UK independent television production company responsible and best known for producing “Who

2006 – Commissioned to 24k Gold London Neasden Temple
Goldgenie was asked to come to the London Neasden temple to gold plate all of their artefacts and roof spirals,

2005 – 24k Gold Nokia 8800 and Emmy awards
A Goldgenie certified professional presents us with the Nokia 8800 phone to gold plate which we make into our first

2001 – Goldgenie business opportunity
Goldgenie have now started to gold plate bathrooms in hotels, such as the Ritz, Savoy and Best Western group along

2000 – Things need to change
After driving around the U.K practically 7 days a week visiting Lexus, Rolls Royce and Bentley dealerships, one Sunday morning

1997 – Lexus, Bentley and Rolls Royce
After cold calling on one of their first Lexus dealerships in Barbican London, and being allowed to gold plate emblems

1995 – In The Beginning there was an idea
Goldgenie founder Laban Roomes after returning from a life changing trip in America draws creates what is considered to be
The Goldgenie History
The GPRO 900, as invested in on The Dragons’ Den show, is a portable gold plating system. It empowers users to kickstart a profitable business as a Goldgenie Certified Professional,
Goldgenie Re-locate
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Our approach to precious metals and gold purity is consistent with guidelines from the World Gold Council, reflecting over 30 years of expertise in luxury gold customisation.
From a modest London workshop to our prestigious Dubai showroom, Goldgenie’s three-decade journey reflects true craftsmanship and innovation. Our evolution from the first 24K Gold iPhones to a full portfolio of Luxury Gold Gifts has shaped us into a world-recognised luxury brand, supported by our elite Gold Plating Services.

