Goldgenie® Company History
Since its founding in London in 1995 by entrepreneur Laban Roomes, Goldgenie® has transformed from a small plating studio into an internationally recognised luxury brand. From appearing on BBC Dragons’ Den to working with royalty, celebrities, and global corporations, our journey has been one of creativity, craftsmanship, and excellence.
Our Beginnings
Goldgenie began with a single vision — to redefine gifting through the timeless beauty of genuine 24K gold. The first major breakthrough came when the company’s innovative mobile phone customisation caught the attention of high-profile clients, leading to global demand.
Milestones of Success
- 🏁 1995: Goldgenie founded in London, UK.
- 💡 2007: Gained international fame after BBC Dragons’ Den appearance.
- 🌍 2010–2015: Expanded luxury customisation services worldwide.
- 🏢 2016: Established flagship studio in Dubai, UAE.
- 💎 2020–Present: Launched exclusive ranges of 24K gold iPhones, Watches & MacBooks, and expanded into franchise and global distribution.
Our Legacy
Today, Goldgenie® stands as the world’s leading name in 24K gold customisation — offering a range of bespoke gifts and luxury products that blend technology with timeless artistry. Every creation reflects decades of experience, innovation, and the pursuit of perfection.
Goldgenie® – From Vision to Global Luxury Legacy.
2025 – Goldgenie Product Brochure
Download here
2024 – Goldgenie Product Brochure
Download here.
2023 – Goldgenie Re-locate
Goldgenie celebrated moving into its new luxury offices today, marking its global expansion by introducing a Master Franchise opportunity for
2022 – Goldgenie NFT Collectibles
Goldgenie launched its own unique range of NFT collectibles with unlockable content. Our initial launch of NFT Collectibles includes unique
2021 – The Wonderful World Of Gold
This new Channel 5 three-part Documentary explains the origins and many applications of the world’s oldest commodity and means of
2020 – Work from home business
By popular demand and in response to the COVID 19 epidemic, Goldgenie launches an affordable work from home gold plating
2019 – Goldgenie Launch the iPhone 11 Pro and Pro Max
The 24k Gold iPhone 11 Pro and Max models are the most anticipated Apple product to date and becomes Goldgenie’s
2019 – Goldgenie accept Bitcoin
Goldgenie start accepting Crypto such as Bitcoin, Litecoin, Ethereum and other cryptocurrencies listed on Coinbase and start seeing that customers
2018 – Solid Gold ICON iPhone Range
ICON XS Range Goldgenie launches the Solid 18k Gold ICON iPhone XS range – which has a solid gold back
2018 – Mashable – Worlds largest Tech Blogsite visits Goldgenie
Mashable visit Goldgenie on the launch of the new iPhone to see just how we do it, that is, embellish
2017 – How’d you Get So Rich – Channel 4
Hosted by Katherine Ryan the program explores what the ‘Rich’ buy and How’d they get so Rich, they visit Goldgenie
2017 – Gold Barber Chair
Famed Black British artist Faisal Abdu’Allah commissions Goldgenie to create a Gold Barber Chair which goes on display as a
The Goldgenie History
The GPRO 900, as invested in on The Dragons’ Den show, is a portable gold plating system. It empowers users to kickstart a profitable business as a Goldgenie Certified Professional,
Goldgenie Re-locate
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